The power of storytelling

In my free time (also known as cleaning…) I’m generally listening to a self-help or personal development podcast. I am fascinated by people and hearing how they overcame their struggles, their failures and their goals. I am so inspired by the power in vulnerability, and well, just being human.

This is the very essence of powerful marketing.

We've been taught for years that professional means "personality-free," but that's just not true. People don't buy from a long list of features. They buy from people they trust, and people they like.

This comes from a story.

Think about the best businesses you know. You don't just go to the local baker because they sell bread. You go because you know they’re committed to waking up at 4am and baking bread with care. You don’t choose the mechanic with the biggest advert, you go for the one whose reputation is built on honesty and skill.

✨ This is the power of marketing as storytelling ✨

Your business has an incredible story. Your why, your expertise and the journey you've been on to get here. It’s what makes you different, and it’s the most powerful tool you have to get noticed.

I'm here to help you get that story heard. It’s time to stop hiding behind corporate speak and start showing up as the incredible person you are.