Marketing for people who are great at what they do, and honest about what they don't have time for.

You bring the expertise. I'll handle the visibility.

let's chat

Do what matters.

You're brilliant at your job. Genuinely. But between the clients, the paperwork, the schedules (and whoever needs picking up at 3!) marketing is the thing that keeps sliding to tomorrow.

And tomorrow never comes.

I'm here for the Perth tradie, the therapist, the florist and the consultant - the sole trader who's putting everything into their work and needs an expert hand with the rest of it. No fluff or packaged retainers, just clear, effective marketing that sounds like you, reaches the right people…and actually gets done.

get in touch

Your marketing toolkit

Being the best in your field doesn't automatically mean a full schedule. That's where I come in.

I don't do off-the-shelf packages because your business isn't a template. I'll find out what you actually need and build something practical, effective and genuinely you.

Your marketing toolkit can include all or some of the below, depending on what will deliver the biggest impact for your business.

  • The foundation for everything.

    Before I write a single word, I get to know your business inside out - your values, your goals, your people. I'll scope out your competitors, find your space in the market and nail your tone of voice. Everything that follows is built on this!

  • Words that work as hard as you do. I'll rewrite your pages so they show up in search results and read like a real conversation - not a corporate brochure. Clear, confident copy that answers your clients' questions and turns browsers into bookings.

  • Consistent, strategic, actually you. Strategy first, always. Then a bank of authentic posts that showcase your expertise, build community and drive engagement - without you having to think about what to post on a Monday morning.

  • Get found by the right people. Your expertise is a content goldmine. I'll turn what you know into engaging, searchable blog posts that answer your future clients' questions and position you as the go-to in your field.

  • Your data list is gold. Let's use it. Whether it's a regular newsletter or a one-off campaign, email is one of the most powerful ways to stay front of mind, nurture relationships and keep clients coming back.

let's work together

Working together

This is where we get to know each other. I'm all ears as we talk about your business, your goals and what keeps you up at night. It's a no pressure conversation where I can learn what you need, and you can see if I'm the right fit.

I’ll take everything we discussed and put together a clear and tailored proposal.

It’ll outline the recommended services and the transparent investment. No hidden costs, just a straightforward plan.

Let’s get to it

Once you’re happy with the plan, we’ll agree timeframes and I’ll get started.

I’ll get to work on the strategy and content so you can focus on running your business and get back to the work you love.

I plan

We chat

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A bit about me

I've worked in marketing for 15 years - across oil and gas, tech start-ups, fine foods, retail, food & beverage and more. I know the strategy, the tools and what actually moves the needle.

I also know what it's like to have three kids under four, a seven-seater wagon, and a to-do list that never ends. In 2024 we swapped Scotland for Western Australia, and I set up Zed Aye to do work I love, for people I rate - on a schedule that works for real life.

My biggest lesson after all of it? You can do anything. You just can't do everything.

That's where I come in.

contact me

Let’s talk

A perfectly formed brief or a mish-mash of ideas, drop me a line and let’s see if we’re a good fit and how we can work together.

In the Spearwood, Coogee, Freo area? We can grab a coffee!